Samsung: [Interview] Eataly and Samsung Family Hub Bring Premium Italian Food to the Masses

The latest edition of the Samsung Family Hub white product permits families to need management of their area, with tools that not only contour modification of state but jointly facilitates food management, permits communication and even provides multiple selections for recreation. As associate example, with the varied on-line trying Apps, Family Hub owners can order food to be delivered on to their home, straight from the appliance’s huge touch-screen show.

To create the foremost effective user experience possible, Samsung partnered with the best on-line grocery trying services across Europe, likewise as EATALY, the world’s leading provider of premium Italian foods.

At IFA 2016/2017, Andrea Casalini, executive of EATALY.net; provided his insights on the value he hopes the collaboration with Samsung will bring around users.

Q. What’s the construct of EATALY and also the thanks to try and to you are trying to deliver that concept?

EATALY could also be a really attention-grabbing construct that goes back to the quality and cultural roots of Italian food and wine. we've an inclination to aim to not only to deliver a product, but to combine alittle little of everything into one location where people can learn and understand the traditions and history of Italian food, all the whereas having an honest time with wished ones.

At EATALY, you will vogue superb preparation, sample smart wine sourced from artisanal producers or take a modification of state class. Our objective is to deliver this consistently all over in the world.

Q. IATALY presently delivers to over twenty 5 countries around the globe, and is unendingly growing. What do you suppose has created the company therefore successful?

Personally, i feel it’s our genuineness. With EATALY, people can have a real Italian experience. but it isn’t as regards to Italian merchandise. It’s further concerning the culture of preparation and thus the fervour for food. people seem to be extraordinarily happy to experience the in our stores all in the world.

Another reason behind the success of the company is that the merchandise that we offer. the items that we've an inclination to sell at EATALY can’t merely be found at totally different stores. therefore it’s very special during this sense.

Q. presently people can buy merchandise from EATALY directly from the Family Hub white product. What created you would like to partner with Samsung on this device?

Technology is high-vo but we've an inclination to measure, {including|as we've an inclination toll as|together with} but we have a tendency to go on a spree. EATALY acknowledges this, and, as a result, has been operative to form our e-commerce platform for the past few years. we've an inclination to unit invariably checking out new ways in which to form the experience further convenient and seamless.

I realy believe that the white product is that the core of the family reception. The Family Hub white product, that allows people to shop for groceries right from their area, could also be a glorious example of this. So, collaborating with Samsung to relinquish U.S.A.ers further convenient access to EATALY merchandise was a no brainer for US.

 Q. As somebody well conversant in top quality food, what Family Hub options does one notice most useful?

In my home, it’s all regarding delivering the most effective quality food. If you would like to serve specific food, then it's to be sourced properly and maintained within the highest method. I in person just like the Family Hub’s cook Zone, that is good for managing temperature-sensitive proteins. The refrigerator’s 3 inner-view cameras conjointly facilitate to make sure that ingredients area unit recent, another necessary issue of top quality food.

Q. The Family Hub icebox is one that aims to higher connect families. In your opinion, what's it regarding food that brings people—especially families—together?

First of all, food are some things that's a natural and necessary a part of life. It all goes back to our primary wants. But, it conjointly has the power to form a unforgettable expertise. Nowadays, especially, our lives area unit improbably feverish. So, the instant that family comes along to relish a meal and connect with each other is de facto special. This isn’t simply Associate in Nursing Italian tradition, it rings true all told components of the globe.